How it all started

A few years ago, when developing an allergy to gluten, I was also instructed not to consume foods that contain dairy products or sugar -a fierce challenge for a sweet loving person like me!

I found refuge in my childhood passion and ‘therapy’: baking! Apron mode activated.. and the mission: baking my own sweets and nothing less than the invention of little healthy creations to satisfy my cravings for yummy.

Eventually, I was not the only one yummying! First the family, then close friends, then friends of friends and the list kept on growing to reach a point beyond the capacity of my modest home kitchen!
It felt just right and great: it is time to take this sweet tale to the next level.. Baptised Innocent Sweets, the project officially launched in Beirut on October 10, 2018.

 
 
 
 
 

Life changer, career path and dream business

What started for a personal use.. turned out to be the best thing that happened to me..

Guilty for yummy!

 

If Beirut was my and Innocent Sweets’ birthplace, Dubai as a whole new -wide- perspective is a more mature chapter in the Innocent Sweets story -and mine. As always, we aspire to satisfy everyone’s cravings in the healthiest, yummiest and most nutritional way possible!